3 MANTRAS TO HELP YOU
HUSTLE YOUR BUSINESS
Whipster,
I’m not afraid to say it: Hustling can be a total drag. That’s right. When all you’re focused on is closing the deal – or “aiming to increase your close rate,” a phrase that deserves to be banished to the 90s – you start resenting your customers, which makes it hard to get hot for what you do. And then you’re in the danger zone! (Just to be clear: I don’t mean the Top Gun one with hot guys flying planes.)
Because, and you know this, if you’re not hot for what you do, nobody else is going to be hot for it, either.
Times like that, it helps to have a mantra – or three. They’ll keep you focused on your prize and give you that little extra bit you need to keep going. Plus, they’ll keep your mind on what’s really important. These three are my favorites:
1. I will be of service. When I remind myself of what I’m really up to – helping women entrepreneurs stop crying in the bathroom, wrecking their mascara, because they’re not fulfilling their business potential – it gets me out of the way so I can focus on them. So that I can be of service.
2. I am here to have fun. Over and over again, it’s proven to be true: I’m always making money when I’m having lots and lots of fun. Sometimes I need a reminder (“Seriously, Erika, lighten the f*ck up!”).
3. I’m here to perfect my craft. Which is not the same thing as “I’m here to be perfect.” There’s room for hiccups and boo-boos, missteps and f*ckups. It’s about rolling with the punches and seeing how gracefully you can handle what life throws at you; and it’s about learning.
So when you feel yourself starting to run out of hustlin’ steam, starting to lose your grip, that’s the time to ask yourself:
* If you were being of service, right now, what would that be like? What would it feel like? What would you do differently?
* If you were having fun, what would that look like at this moment? What would that change about the present?
* If you were perfecting your craft, would you be freaking out, trying to mask your mistakes? Or would you invite the hiccups and boo-boos, missteps and f*ckups in and work with them?
Betcha anything it will make a world of difference.
And that will free you up to make a difference in the world + make that fortune too!
Give it a shot, sister. And let me know how it works out.
Kisses + Whippings
